With the economy still in a delicate stage of its recovery, businesses can’t afford to go all on Christmas corporate gifts anymore. The approach involving high amounts of cheap promotional products and treating everyone to a joyous treat are gone and the new trend is to choose style and substance to the most worthwhile over high quantity to the masses.
So rather than just going buying nice looking corporate gifts it is important to think about what you want as a result of your gifts. Do you wish to market Custom Corporate Gifts your company and promote your brand? Do you wish to reward and motivate your staff? Sad to say, it is quite rare in the world of Christmas corporate gifts to find a selfless gift, so think about your recipients and and what will make the biggest impression.
This is an important time for marketing, promotions and staff motivation so to obtain the most from your Christmas corporate gifts we have put together this guide to make this Christmas go with a swing.
It seems quite obvious, but if you are sending out Christmas corporate gifts with a marketing and promotional reason then it is the things that are practical and used usually which will be the most effective. If you are promoting your brand then you will have the company logo on the gift and the gift itself will be an item that demonstrates the brand message, so the more often it is used the higher it’s visibility will be.
Every day office items are a good place to start, and products like flash drives and paperweights make excellent Christmas corporate gifts for their high usefulness and visibility. An item like this that has your company’s brand on it will be frequently seen and commit your company to the memories of those that matter the most, existing and potential customers.
As i mentioned in the advantages, quality is becoming more important with Christmas corporate gifts. The periods of sending out vast amounts of poor quality gifts has been replaced with the practice of sending out premium corporate gifts to only the best customers and the potential clients who matter the most.
Premium Christmas corporate gifts will make a real impression with both staff and clients and will stand out from many competitors who are still using the “spam” approach to corporate gifts. The of finding a special gift is the same whether you are at work or at home, so make sure you treat those that are near to you in operation with the same level of thought as you would those nearest to you in your personal life.
After the main topic of quality, the main topic of price will inevitably follow. Everyone is accommodating a decent budget right now and it would be crazy to go and spend huge amounts of money on Christmas corporate gifts if the budget is creaking. The secret is that items with a high perceived value such as flash drives or business card cases can actually be reasonable priced. Premium corporate gifts need not cost reasonably limited and items with a high perceived value can indicate that your recipient’s are pleased with their gifts and your bank manager isn’t yelling at you down the telephone.
The message is critical to your Christmas corporate gifts and it is something that you should think about right at first when you are deciding what to get and who to give it to. Like a brand, the message can be described through the physical item that you get or in what you have branded into it, whether that is a logo, a saying or a message. Are you advertising your passion for quality? Then make sure your gift matches this promise. Trying to build nearer contact with a company? Show you have been paid to the difficulty to find out what it is that they do and the type of people that they employ. Logos is the key to delivering a powerful and lasting message.
As well as being practical it is important that your Christmas corporate gifts look great. It’s all very well having a useful item but if it is mind bogglingly ugly then there is no chance that people are going to want to be seen with it. Beauty is of course in the eye of the beholder so if you do not are sure someone is going to like a particular gift, avoid anything suspect and stick to contemporary, fashionable items which will be appreciated by the most people. Of course, logos is really important but if you are buying gift in bulk then staying safe with the style of the item is a must.